Color relates to emotions. Find out what color to use for your design with this reference chart!
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A action—brown affliction—purple anger—red, orange authority—black autumn—brown award—blue B beauty (divine)—yellow beauty (human)—green belligerence—red, orange C chaos—violet cold—blue confidence—yellow constancy—blue contentment—green D dawn—pink death—black, violet dedication—violet demon—blue dignity—purple distinction—yellow dominance—red, orange E earthiness—brown enchantment—violet enlightenment—yellow envy—green esteem—yellow eternal life—green excellence—yellow excitement—red F faith—blue fellowship—brown fertility—brown fever—red, orange fidelity—blue fire—yellow flesh—pink friendship—green frugality—purple fruitfulness—green fulfillment—red fury—red, orange G gold—yellow gourmet—brown grief—black H health—green holiness—white honor—blue hope—green human emotions—red humility—blue, black I immateriality—blue immortality—blue impressive—violet innocence—silver, white intangible—blue intelligence—yellow intimate—pink introverted—blue |
J joy—pink, silver, green K knowledge—yellow L leisure—green love (human)—red love (divine)—violet love (physical)—red, orange loyalty—black lurking catastrophe—violet M masculinity—brown maturity—brown melancholy—purple menace—violet mourning—blue, black mystery—blue, violet N nothing—blue O oppression—violet P passion—red, orange passivity—blue piety—violet playfulness—yellow power—blue, black purity—white, yellow R radiance—yellow recessiveness—blue royal—black S sacrifice—red, orange sadness—blue, black serviceability—black sex—pink shadow—blue slaughter—red, orange solitude—violet sorrow—black spirituality—blue, violet sport—brown strength (fiery)—red, orange strength (physical)—brown superstition—violet T tenderness—blue terror—blue, violet triumph—red, orange truce—white truth—blue U understanding—yellow V valor—red, orange value—yellow vegetable—green vegetable growth—red, orange victory—red, orange virility—brown W warmth (atmosphere)—brown warmth (inner)—red, orange wisdom—silver |
Learn more about color theory in design with this book below!